With the wide range of VCS Selections you can reach nearly any segment of the voting
population.
In any type of Voter Contact program, targeting of the appropriate voters is the key to the sensitivity and effectiveness of the contact. Our standard selections have produced precisely targeted lists, labels and letters for thousand of campaigns. They include the following:
When Political Party is available on registration tapes it is the most useful single selection criteria available. VCS offers a flexible system for household selections based on the mix of party registrations
in the household.
People with a history of regular voting are your best bet for reaching voters who are likely to vote. We can select on any combination of past voting -- Generals, Primaries and Specials.
Voters over 55 are twice as likely to vote as registered voters under 30 and they respond to totally different issues. You can select any age group you want--under 32, over 59, or anywhere in between.
All Americans are relating more to their ethnic roots, and many political issues relate to these feelings. Our probable ethnic dictionaries include Spanish, Jewish, Italian, Irish, Japanese, Chinese, Polish, Armenian and Polynesian. In most areas we can select African-Americans with a variety of different techniques.
Send letters to undecided voters with paragraphs keyed to issue interest. Mail absentee ballot applications to voters known to be favorable. Order gummed labels for neighborhood leaders. Feed back your phone or walking canvass results into the computer file and select any of our regular products based on these codings.
Voters who live in owner occupied dwellings have a much higher average rate of turnout than do those who rent. Property owners and renters vote differently and targeting one or the other is becoming an important campaign tool. VCS's match with real property files gives reliable splits between probable owners and renters on a voter by voter basis.
Update your lists or labels with newly registered voters. Voters who have been registered for more than 10 consecutive years consistently have the highest rate of turnout, while those who registered two years ago have the lowest. Newly registered voters appreciate polling place information.
Simple geographic targeting is a must in any campaign. Of course all precincts and districts in your area can be selected individually or in combination.
Our stratified samples have proven effectiveness in political polling. Stratify your sample on any selections available. The standard for political polling.
With our automatic phone lookups in the 50% to 75% range there is little reason for most phone bank programs to look up any phones manually. Save money by selecting only voters with phones and compact phone bank lists. If you need to lookup phones in key target areas order lists of only those targeted voters without phones.
The women's movement has become a powerful political force in
contemporary politics. Our coding program makes gender selection
available in all areas. Selection by Ms, Mrs., Mr., etc. is also available
in some areas.
Running short of funds for mailing? Select
only households with 2 or more voters -- on the average you will cover
75% of the voters for 50%
of the cost. Get more bang for the buck!
Sometimes it makes no sense to buy a walking list for
a 15 story building. Let us eliminate high rise buildings from your
walking program and run labels to deliver the same message more effectively
by mail.
Use any of the above selections in combinations
to reach exactly those voters
you wish to target for a given message. Young female Democratic voters
in liberal precincts may be the key to put your
campaign over the top.
